Enthusiastic response to Step & Wall at Domotex Hannover | Losán's flooring brand, a success in Hannover
The stand presented by Losán with its new brand Step & Wall, caught lots of attention during its first participation in an international tradeshow. Thanks to the innovations presented, the wide variety of designs offered and the extra-large wooden planks, the response to the product launch was really positive.
With an approximate 70% of international visitors, Domotex Hannover was the ideal platform to introduce our product to the world: Step & Wall eco-friendly natural wood floors. Most of these visitors were whole-sale distributors and retail professionals, although the presence of architects and designers also increased.
According to Judith Biyang, Marketing Manager: "The marketing strategy to promote Step & Wall includes participating in specialized international tradeshows attended by a large number of decision makers. The response in Hannover has been excellent and we are expecting the coming shows, Domotex USA and Architect @ Work in Barcelona and Madrid, to be as successful."